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UI/UX Design

Design that users understand at first glance

Research-led UX and pixel-perfect UI for websites and mobile apps — from first wireframe to a complete design system.

  • Since 2014
  • Full code & IP ownership
  • NDA on request
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Overview

First impressions decide everything

In a competitive market an exceptional design can lead to growth, while a merely decent one is easily ignored. Until people try your product, their opinion is based on how it looks and how easy it feels — so UI and UX deserve as much attention as the code.

Our designers work closely with developers throughout the full development cycle. We create custom, branded interfaces based on research and real user behaviour, and deliver them in a form that developers can implement precisely.

UI/UX Design at a glance

  • UX research & discoveryStakeholder interviews, user research, competitor analysis, personas and customer journey maps…
  • Information architectureSite maps, navigation, user flows and content hierarchy that help people find what they need…
  • Wireframes & prototypesLow-fidelity wireframes to explore ideas quickly, then interactive Figma prototypes to test…
  • UI design & design systemsHigh-fidelity visual design with reusable components, design tokens and documented guidelines…
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What we offer

Design services

Design is an integral part of our full development cycle

01

UX research & discovery

Stakeholder interviews, user research, competitor analysis, personas and customer journey maps that ground the design in real needs.

02

Information architecture

Site maps, navigation, user flows and content hierarchy that help people find what they need with fewer clicks.

03

Wireframes & prototypes

Low-fidelity wireframes to explore ideas quickly, then interactive Figma prototypes to test flows before development.

04

UI design & design systems

High-fidelity visual design with reusable components, design tokens and documented guidelines for consistent products.

05

Mobile app design

Native-feeling app interfaces that follow Apple’s Human Interface Guidelines and Google’s Material Design 3.

06

UX audits & usability testing

Heuristic evaluation, analytics and session-recording review, and moderated tests to find and fix friction.

Capabilities

What is included

Engineering depth that keeps your product fast, secure and easy to evolve.

  • Personas, user journeys and problem statements
  • Card sorting and tree testing for navigation
  • Responsive layouts for mobile, tablet and desktop breakpoints
  • Clickable prototypes for stakeholder and user testing
  • Component library with variants and states
  • Design tokens for colour, typography, spacing and elevation
  • Accessibility to WCAG 2.1 AA: contrast, focus states, touch targets
  • Micro-interactions and motion design with Lottie
  • Icon sets, illustrations and image direction
  • Developer handoff with Figma Dev Mode, specs and exported assets
  • Front-end implementation in HTML5, CSS / SCSS, React, Vue.js or Angular
  • Post-launch analysis with heatmaps and conversion funnels
Our approach

How we think about every project

Strategy first

We start with your business goals, users and constraints, and turn them into a clear scope, architecture and roadmap before writing code.

Solid engineering

Clean architecture, code reviews, automated tests and secure coding practices keep your product fast, stable and easy to extend.

Predictable delivery

Short sprints, regular demos and transparent communication mean you always know what is done, what is next and what it costs.

Technology

The stack we use

Proven, well-supported technologies chosen for your requirements.

  • Figma
  • FigJam
  • Adobe XD
  • Photoshop
  • Illustrator
How we work

A clear process from idea to launch

  1. STEP

    Discover

    Understand the business goals, users, competitors and constraints through workshops and research.

  2. STEP

    Define

    Personas, journeys, information architecture and success metrics that guide every design decision.

  3. STEP

    Wireframe

    Rapid layouts for key screens and flows, reviewed and refined with your team.

  4. STEP

    Design

    High-fidelity UI with your brand applied, built on a reusable component system.

  5. STEP

    Prototype & test

    Interactive prototypes tested with real users; findings are fed back into the design.

  6. STEP

    Handoff & support

    Organised Figma files, specs and assets, with designers available during development.

Testimonials

Trusted by founders and growing businesses

What clients say about working with Web Carving.

We interviewed shops in many countries, and finally we got some professional help in making a decision. We decided to go ahead with Webcarving in India. It is really the best decision we have made so far for the business.
Mike BozorgiCTO, OrcaParts
01 / 07
Deliverables

What you get

  • Research summary, personas and user journeys
  • Site map and user-flow diagrams
  • Wireframes and interactive prototype
  • High-fidelity designs for all screens and breakpoints
  • Design system / component library in Figma
  • Exported assets and developer handoff

Frequently asked questions

What is the difference between UI and UX?

UX (user experience) is about how the product works — structure, flows and ease of use. UI (user interface) is how it looks — layout, typography, colour and components. We design both together.

Do you redesign existing websites and apps?

Yes. We start with a UX audit to find what is and is not working, then redesign in stages so improvements reach users quickly.

Which tool do you design in?

We work primarily in Figma, which lets you comment on designs, try prototypes in the browser and gives developers precise specs.

Can you also develop the design?

Yes. Our front-end team turns designs into responsive HTML, React or Vue.js code, and our web and mobile teams build the complete product.

Have an idea? Let’s build it together.

Tell us about your project and get a free consultation with a clear plan, timeline and estimate.