Idea & market validation
Target users, competitors, value proposition and the key assumptions to test.
Product Discovery
Turn your idea into a clear, buildable plan
Product discovery workshops that validate your idea, define the MVP and deliver a prototype, technical plan and reliable estimate before you invest in development.
- Since 2014
- Full code & IP ownership
- NDA on request
Users want faster bookingMVP: search + payWho pays? ClinicsRisk: integrations
M
Maya, 34Clinic manager
“I need to see today’s schedule in one place.”
Customer journey
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MVP scope agreed12 user stories
Overview
De-risk your product before you build it
Many products fail not because of bad code, but because they solve the wrong problem, try to do too much in version one, or start without a clear plan. Discovery reduces that risk at a fraction of the cost of development.
In a short, structured engagement we work with you to understand your users and market, prioritise features, design a clickable prototype and plan the architecture. You leave with everything needed to build — and an estimate you can trust.
Product Discovery at a glance
- Idea & market validationTarget users, competitors, value proposition and the key assumptions to test.
- User researchInterviews and personas that reveal real needs, pain points and buying motivations.
- Feature prioritisationUser stories and a prioritised backlog that separates the MVP from later phases.
- Clickable prototypeAn interactive prototype you can show to users, partners and investors.
What we offer
What discovery includes
Validate first, build right
User research
Interviews and personas that reveal real needs, pain points and buying motivations.
Feature prioritisation
User stories and a prioritised backlog that separates the MVP from later phases.
Clickable prototype
An interactive prototype you can show to users, partners and investors.
Technical architecture
Platform choice, architecture, integrations and risks assessed by senior engineers.
Roadmap & estimate
A phased roadmap with timeline, team composition and a detailed cost estimate.
Capabilities
Workshops & activities
Engineering depth that keeps your product fast, secure and easy to evolve.
- Stakeholder kick-off workshop
- Business model and success metrics definition
- Competitor and market analysis
- User personas and customer journey maps
- User stories with acceptance criteria
- MoSCoW feature prioritisation
- Information architecture and user flows
- Wireframes and interactive Figma prototype
- Technology stack recommendation
- Integration and third-party service analysis
- Risk assessment and mitigation plan
- Investor-ready product documentation
Our approach
How we think about every project
Strategy first
We start with your business goals, users and constraints, and turn them into a clear scope, architecture and roadmap before writing code.
Solid engineering
Clean architecture, code reviews, automated tests and secure coding practices keep your product fast, stable and easy to extend.
Predictable delivery
Short sprints, regular demos and transparent communication mean you always know what is done, what is next and what it costs.
Technology
The stack we use
Proven, well-supported technologies chosen for your requirements.
- Miro
- FigJam
- Google Meet / Zoom
- Figma
- Figma prototypes
- Maze
- Jira
- Notion
- Google Docs
- Draw.io / Lucidchart
- C4 diagrams
- API specifications
How we work
A clear process from idea to launch
- STEP
Kick-off
Understand your vision, goals, constraints and what you already know about your users.
- STEP
Research
User interviews, competitor review and validation of key assumptions.
- STEP
Define
Personas, journeys, user stories and a prioritised MVP scope.
- STEP
Prototype
Wireframes and a clickable prototype of the core experience.
- STEP
Plan
Architecture, technology choices, risks and a detailed estimate.
- STEP
Present
A walkthrough of all deliverables and recommendations for next steps.
We interviewed shops in many countries, and finally we got some professional help in making a decision. We decided to go ahead with Webcarving in India. It is really the best decision we have made so far for the business.
Mike BozorgiCTO, OrcaParts
Deliverables
What you get
- Product vision and MVP scope document
- User personas and journey maps
- Prioritised backlog with user stories
- Clickable Figma prototype
- Technical architecture and stack recommendation
- Roadmap, timeline and cost estimate
Frequently asked questions
How long does product discovery take?
Typically two to four weeks, depending on the complexity of the product and the amount of research needed.
Do I need discovery if I already know what I want?
Even with a clear idea, discovery uncovers missing requirements, technical risks and cheaper ways to reach the same goal — and gives you a far more accurate estimate.
Can I take the discovery results to another development company?
Yes. You own all deliverables and can use them with any team.
Is discovery useful for raising investment?
Yes. A validated concept, prototype and roadmap make your pitch more concrete and credible for investors.
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Learn moreHave an idea? Let’s build it together.
Tell us about your project and get a free consultation with a clear plan, timeline and estimate.